Vishay is the largest and broadest range manufacturer of electronic components in the world. It is located in Pennsylvania USA. This report is mainly focus on analysis Vishay’s issue and describes the scope of their operation. Compared to North America and Europe, Asia developed rapidly, so it became a major part in the world. On the contrary, US numbers were shrinking. So the issue was how Vishay supports this grow and what should the company do in the future. Due to Vishay’s supplies can not meet Asia’s demands, therefore Vishay decide to increase market share and use the following strategies: firstly, the better design wins. Secondly, fulfilling customer demand and this demand is expected to increase in this decade. The biggest difference between Vishay and competition companies is Vishay only focus on technology. Vishay always produce higher quality products than other competitors, if they focused on me-too type products, they would face countless competitors in Asia. So competitors can not imitate their products. Vishay’s use professional design and technology beat competitors totally. About ten years ago, just about after the 2000 boom and the bust in 2001 for the electronics industry. The market was plunging and demand was falling badly. This period Vishay faced a challenge: whether went into me-too type products. Finally, they made a decision, still focused on technology, and increased their less than three year old products so that the company can leap over its competition. Their sales have grown by approximately six times since 2001. Vishay has become a leader in components industry.
Vishay is located in the various seven seams of business across Asia and regional marketing group serves as the main interface with the various divisions, these divisions are located in various parts of the US and Europe except Asia Pacific region. Hence, Vishay tries to be a stop shop where customers can purchase a range of electronic components. So it is a way for the.