Internal Company Analysis

|L&K Trading Co., Ltd |
|Internal analysis |
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|Tutor: Nguye?n Dang Hoa?ng |
|Student: – Tra?n Thi? Hoa?i Phuong – 1104000096 |
|- Nguye?n Thu Ha? – 1104000030 |
|- Ba?ch Thi? Tha?o Oanh – 1104000089 |
|- Hoa?ng Thi? Thanh Thu?y – 1104000108 |
|Tut: 4BA11 |
|Course: Introduction to Management |
|Date: November 28, 2012 |
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Table of Contents

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Table of Contents 2

Executive Summary 3

Analysis 4

I – Introduction: 4

II – Internal analysis: 5

1. Organizational aspects: 5

2. Human resource aspects: 7

3. Marketing aspects: 8

III – Conclusion: 9

1. Strengths: 9

2. Weaknesses: 9

Recommendations 10

Bibliography 12

Written report marking form 13

Executive Summary

In order to make strategic decisions, L&K manager must have a right view of the firm current status..